It takes a lot of hard work to get a good search engine ranking. A lot of time, effort and patience go into making your website stand out among thousands, if not millions, of other websites trying for a similar ranking. However, retaining those rankings is just as hard. While you stay put thinking you’ve won the race and have made it to the top, many other business and website owners are still struggling to overtake that position.
Google undoubtedly reigns supreme in search engines right now. Google ranks each page on a scale of PR0 to PR10, the higher the better. Search engine rankings are a constant struggle and the only way to get to the top and stay there is by not looking for shortcuts. Many people try to trick search engines in order to get better rankings. The downside to that is that with every new policy or filter upgrades, your website will risk getting caught or penalized.
Here are some basic ways to retain those rankings.
Keep Doing What You Were Doing
Clearly you were doing things the right way to get a good ranking. So while you may take a break, don’t end up believing that the struggle is over. If you hired a company to boost your SEO then make sure to keep them around. Keeping your website updated is one of the most important factors of a good and sustaining search engine ranking. What is relevant for search engines today may not be relevant tomorrow. So keep on updating new material or the latest news about your products and services.
Not enough emphasis can be given on content. It is the key to successful SEO and regular traffic. Keep updating informative and engaging content on your website. Another good way is to write keyword rich articles for other high ranking PR sites. This will divert traffic to your own website.
However be sure to not force keywords in, or use them in abundance as that can get your website penalized for spamming. Focus on one keyword for each page of your website, or even use the same keyword on a number of different pages, as it will get more pages in search engine results. This strategy, however, will limit the number of keywords for your website.
Links are a tricky business. They can easily make or break a website. Bad neighborhood, as Google calls it, is a term used to define websites that try to increase their website’s ranking through “dirty tricks”. Having your website linked back to a bad neighborhood can, in turn, jeopardize your own ranking. So keep a constant check to make sure that your website is only backlinked to authentic and original websites.
Also, be sure that the pages that you have linked to have not been penalized. One good way to do that is by installing Google Toolbar. It shows page ranks through color codes, use a link only if it appears green or if necessary then silver on the toolbar.
In the end, just don’t over obsess, your objective should be to provide a website that is informative and useful as that is the only way to build trust and get loyal visitors and recommendations.