Five Things To Look For In A Shopping Cart

Shopping Cart

Five Things To Look For In A Shopping Cart

I’m a reformed shopaholic, and I’d be embarrassed to have to account for all the money I’ve spent online in the past 15 years.   I think that makes me a bit of an expert on what makes a great shopping cart.  An online store is only as good as its shopping cart.  A website may be super attractive and slick, but it must also provide customers with a hassle-free, and safe experience.  I have, on many occasions, switched to a different shopping site because I was annoyed by a hard to navigate shopping cart.  I won’t go into online security because that should be a given.  Here are five things that make or break a shopping experience from the viewpoint of a consumer.

1.  Large Thumbnail Images

Large Thumbnail Images

When I get close to checking out, I like to see exactly what is in my cart.  A clear image of the product, with a description, price, and quantity should be visible.

2.  Editing Should Be Simple

Editing Should Be Simple

I want to be able to click on the thumbnail image and change the size, color or quantity easily.  There should be an Update button so that I can refresh the shopping cart after I’ve made any changes.  I don’t want to have to search for little circular arrow icons.  QuickLook cart editing is a great feature because it allows customers to make changes to items without really leaving the shopping cart.

3.  Availability And Backorders

Availability And Backorders

Please don’t let me continue with my purchase if the product is unavailable.  Just recently I ordered an adorable set of earphones for my toddler from ToysRUs.  In the shopping cart I could see an image of what I wanted but what arrived was completely different.  I called in and reported the problem.  The customer service rep told me that it is their policy to sub something else in when the product is out of stock.  I was irate, but they made their sale in the end because the headphones I ordered were not being restocked so I chose to keep the ones that arrived.  However, I won’t be shopping on their site any longer.

4. Shipping Calculator

Shipping Calculator

It is great when I can see the shipping charges before I have to start filling out all the billing fields.  Often there is an incentive to spend a little more to get free shipping, and it’s nice to see that before getting knee deep in the checkout process.  I like it when there is a “Continue Shopping” link on every page so that I can go back and make changes without losing everything I have entered into the billing and shipping fields.  It is a real joy when I return to those pages and the fields are still populated with my data.

5. Wishlist


In the past, I was much more of an impulsive shopper.  Now my budget simply doesn’t allow it.  My version of window shopping is to put things in my cart and then come back to it several times before I make a decision.  It’s nice when there is an option to save items in a wishlist for later.  For example, on Amazon, I always have several items “saved for later” and with one click I can add them back into my cart.  I do this because occasionally I am about to place an order and need to add just one more thing to get free shipping.  Rather than randomly go shopping for something, I can select an item I was already planning to buy.

5 Expert Tactics To Get Results In Online Business

We try thinking to ourselves about what we need to do in order to get the results we want today. If you happen to be someone who deals with the world of online business this probably pecks at you each day.

5 Expert Tactics To Get Results In Online Business

However, there is no need to fear. With the right tips, you can get ahead of the game. You might be surprised at what you can do that will take you to the top of the ladder and in a very short period of time as well. So what are you waiting for? Find out what you can do today.

Video Marketing

If you want to see pretty big business results you should make video marketing a top thing for the business. Sites such as can help business owners start up video services providing video tutorials needed to get on the right track. Make sure the video shows who you are as a company. Make it distinguish you from the company that is out to get you out there. Try to keep videos short if you can.

Video Marketing

The longer it draws on the fewer viewers you will have for it. Make it compelling within the first few seconds and watch the viewer numbers go up. Video Maker FX is the best tool to create your business videos.

Social Media

Twitter, Facebook or Pinterest can provide the big help in making the business grow. Use these sites as an opportunity to brand the company. Use company logos or avatars for each profile made. Provide multiple links so it will be seamier for the loyal customers to find you. You can even use the links to attract potential new customers.

Social media signs

The more customers or visitors you get the bigger the business will have to grow. You be surprised on how social media can turn everything in the right direction.

Go In With a Plan

Go In With a Plan

You need to come in with that game plan. Get into the world with the knowledge of everything you will need for the business. You need to know things such as the revenue source and milestone achievements. Know the exact moment when you want to give the business the next jump it needs. Have the backup plan if Plan A does not go through according to plan.


Surprise your audience

Surprise your customers every now and then. Change things up such as offering special discounts, incentives, and much more. Customers always like it when they are given new offers.


Learn and never repeat your mistakes

Failure is the key to success. Everyone has that moment of mistake when it comes to business and that is a crucial moment needed. That is when you will learn from the mistake and become better as a business from it. You will emerge bigger and greater. Nothing can top off that feeling.

Take these five tips and apply them to the business. You will be at the top of the world and be the envy of all others. They will never become you and you will never be like them. So what are you waiting for? Climb to the top today.