Gaining An Edge On The Competition Through Effective Marketing

Gaining An Edge On The Competition Through Effective Marketing

In business, you are always looking for the competitive edge over your competition. That basically becomes one of your primary goals and top priorities day in and day out.  Just as in any competitive sport, you are always searching for a way to gain the edge over your opponent so that you achieve the victory and force them to experience defeat because of your efforts.

The Core Element of Effective Marketing

Marketing has always been integral to the ability of a business to grow and maintain profitability.  Even though there are many other factors that play significant roles in the overall success of all businesses, effective marketing is located directly within the core of all of those other important elements.

The Core Element of Effective Marketing

Because of the current trend leaning towards online searches to find businesses for purchases and investments, more businesses have turned their attention to online marketing to get the results they are looking for.  When looking for the most effective marketing techniques, you can look towards mobile (SMS) marketing, direct mail marketing or an SEO marketing agency to get the results you are looking for.

Individually, each of these techniques can provide you with a limited range of benefits and positive growth.  However, once you have been able to master all of them and are able to effectively implement them within your own business plan, you will truly be able to see the power of effective marketing as your business will be able to grow and perform at its maximum level of potential on a consistent basis.

Mobile Marketing Techniques

Mobile Marketing Techniques

Do you remember a time before cell phones were invented?  For the people that can remember those days, they truly do seem to be distant memories that are fading away into the dark corners of our mind.   The revolutionary smartphone was able to drastically change the world of cell phones and has truly opened a whole new world to marketing gurus. The ability to use mass SMS messages to a long client call list allows you to instantly reach a market that tends to read messages within 5 minutes of the time they are received. This makes it the fastest and least expensive marketing techniques as long as you have a list of numbers.

Where Direct Mail Marketing Left Off, an SEO Marketing Agency Picks Up

Direct Mail Marketing

Appealing to your clientele on a personal level is exactly what direct mail marketing is all about. Many businesses still use physical as well as email marketing programs to get the results they are looking for.  However, direct mail marketing is no longer the most effective and most efficient approach to take when it comes to getting the job done right the first time around.

SEO Marketing

The SEO marketing agency has emerged as the new frontrunner for gaining the highest ROI of any other marketing strategy. This is because all traffic generated from the work of an SEO marketing agency is invested in what your business has to offer. All your website needs to do at this point is to convince the client that your business is a better fit than the competition.

When using any of these techniques for marketing and by trusting in the expertise of an SEO marketing agency, you will definitely be able to gain a competitive edge. When using these marketing agencies to give you the assistance that you need, you will get an even better edge.

Five Things To Look For In A Shopping Cart

Shopping Cart

Five Things To Look For In A Shopping Cart

I’m a reformed shopaholic, and I’d be embarrassed to have to account for all the money I’ve spent online in the past 15 years.   I think that makes me a bit of an expert on what makes a great shopping cart.  An online store is only as good as its shopping cart.  A website may be super attractive and slick, but it must also provide customers with a hassle-free, and safe experience.  I have, on many occasions, switched to a different shopping site because I was annoyed by a hard to navigate shopping cart.  I won’t go into online security because that should be a given.  Here are five things that make or break a shopping experience from the viewpoint of a consumer.

1.  Large Thumbnail Images

Large Thumbnail Images

When I get close to checking out, I like to see exactly what is in my cart.  A clear image of the product, with a description, price, and quantity should be visible.

2.  Editing Should Be Simple

Editing Should Be Simple

I want to be able to click on the thumbnail image and change the size, color or quantity easily.  There should be an Update button so that I can refresh the shopping cart after I’ve made any changes.  I don’t want to have to search for little circular arrow icons.  QuickLook cart editing is a great feature because it allows customers to make changes to items without really leaving the shopping cart.

3.  Availability And Backorders

Availability And Backorders

Please don’t let me continue with my purchase if the product is unavailable.  Just recently I ordered an adorable set of earphones for my toddler from ToysRUs.  In the shopping cart I could see an image of what I wanted but what arrived was completely different.  I called in and reported the problem.  The customer service rep told me that it is their policy to sub something else in when the product is out of stock.  I was irate, but they made their sale in the end because the headphones I ordered were not being restocked so I chose to keep the ones that arrived.  However, I won’t be shopping on their site any longer.

4. Shipping Calculator

Shipping Calculator

It is great when I can see the shipping charges before I have to start filling out all the billing fields.  Often there is an incentive to spend a little more to get free shipping, and it’s nice to see that before getting knee deep in the checkout process.  I like it when there is a “Continue Shopping” link on every page so that I can go back and make changes without losing everything I have entered into the billing and shipping fields.  It is a real joy when I return to those pages and the fields are still populated with my data.

5. Wishlist

Wishlist

In the past, I was much more of an impulsive shopper.  Now my budget simply doesn’t allow it.  My version of window shopping is to put things in my cart and then come back to it several times before I make a decision.  It’s nice when there is an option to save items in a wishlist for later.  For example, on Amazon, I always have several items “saved for later” and with one click I can add them back into my cart.  I do this because occasionally I am about to place an order and need to add just one more thing to get free shipping.  Rather than randomly go shopping for something, I can select an item I was already planning to buy.

Can You Run An Online Business While Keeping Your Full Time Job?

In a struggling economy like what we have today, it seems natural and sensible for anyone to try to have two jobs. It is a sad reality that even the seemingly stable jobs out there are not enough for someone to have the means to support a family and live a comfortable life. With the advent of the internet, numerous money-making opportunities have opened up for everyone where they can run an online business. As a matter of fact, even those who have yet to earn a college degree can find a way to earn money online.

Run An Online Business While Keeping Your Full Time Job

What’s really great about running a business online is that you get to have the chance to explore a lot of business opportunities without having to invest a lot of money, which you normally have to do in a brick-and-mortar type of business. For those who are just starting their online businesses, it is always recommended to keep their full-time jobs until they can really see the potential of succeeding in this new venture. While it may seem that juggling part-time and full-time jobs is impossible, there are a few things you can do to make this task possible and manageable.

Use Your Time Efficiently

If you are looking for a way to avoid getting burnt out while at the same time maximizing your time, you should start to develop a routine through which you should handle your online business. You should make up your mind as to whether you had better spend time working on your web-based business before you start with your full-time job or perhaps after you have completed your full-time work.

Use Your Time Efficiently

Typically, it is a better idea to schedule online hours before getting on your normal day at work. This is particularly suitable for those who are usually exhausted at the end of their work day. You can then use your weekends to catch up with all the details of your online business, and perhaps communicate with your professional SEO service. But of course, you have to be careful not to spend too much of your time on weekends so that your personal relationships will not be affected.

Don’t Take Your Fulltime Job for Granted

Don’t Take Your Fulltime Job for Granted

It is understandable that you are very excited about your new business, but this should not be a reason for you to neglect your full-time job. Keep in mind that your full-time job is what provides the biggest portion of your income, thus, it must remain your priority. You have to be careful about doing some stuff for your online business while you are at work. Employers don’t usually approve of this, and you wouldn’t want to do something that may jeopardize your full-time job.

Maximize Your Lunch Time

Maximize Your Lunch Time

If you are handling your online business alone, you have to see to it that you are available during the day. Of course, your customers won’t have any idea that this is just your part time job. And so, you had better make use of your lunch hour to answer emails, process orders and work on certain projects that need to be done immediately. Look for a coffee bar or a restaurant where you can use the internet. Although this time is certainly limited, this would be enough to help you stay on top of your online business.

Make the Most of the Technology

Make the Most of the Technology

To make things easier for you in running your online business, you should learn how to maximize what the internet has to offer. For instance, you may have the emails in your website forwarded to your phone, so you can easily check it on your lunch break or whenever you are free. You may even keep up with other internet marketers’ actions by setting up internet alerts. This way, you will be aware when there are positive or negative comments about your online business.

Get Someone to Help You

There is no doubt that running a business online is demanding. Time will surely come when you feel that you cannot keep up with all the work that needs to be done on your business. This could be good as it means your business is growing. However, this will all take too much of your time and energy. At first, you can try to get some help from your family or friends. But you want to have someone who will constantly be there to assist you, it would be wise if you hire an employee instead.

Get Someone to Help You

These days, with the fast and continuous booming of the internet marketing industry, there are more people offering special services online. It is also easy to find professional internet marketing companies today. The biggest benefit you can gain from hiring them is the expertise they have and you can use. Typically, such companies or individuals are well rounded and very familiar with internet marketing businesses. Thus, they would know what it takes to make a business like yours successful.